Over 11,000 runners participated in the 8th annual Yoma Yangon International Marathon last weekend. As one of the marathon’s official charity partners, M2030 staffed a booth at the event to raise awareness for malaria elimination.
M2030 volunteers at the booth met with runners and supporters, encouraging marathon attendees to post photos from the booth as part of M2030’s #SmackMalaria social media campaign. The #SmackMalaria campaign uses social media to spread the word about M2030’s goal of eliminating malaria in Asia by 2030. Staff from PSI Myanmar, M2030’s local implementing partner, were also at the booth to share about their community-level activities for malaria elimination.
Announcements for M2030 and malaria elimination efforts in Myanmar played over the event loudspeaker several times during the marathon, ensuring that everyone in attendance learned about malaria and what they can do to help.
Fundraising activities for M2030 also took place during the event. M2030 partner Wave Money signed up new users for its Wave Pay app, and made a donation to M2030 for each new app user. Yoma Heavy Equipment, another M2030 partner, collected cash donations from visitors at their own booth. Additionally, the Yoma Yangon International Marathon committee pledged to donate 5 million MMK collected from race fees to go toward M2030 malaria elimination programs in Myanmar
The Yoma Yangon International Marathon was a great opportunity to reach thousands of participants from Myanmar and around the world while raising awareness and funds for malaria elimination. Through innovative activities like the marathon, M2030 continues to partner with businesses and consumers in the fight against malaria. Working together, we can defeat malaria in Asia by 2030.