City Mart Holding Co. Ltd. (CMHL) joined the M2030 movement last week by launching their own campaign to fight malaria in Myanmar. CMHL is the largest retail operator in Myanmar, with chains including City Mart Supermarkets, Ocean Supercenters, and marketplace by City Mart.
To help raise awareness and funds for malaria elimination, CMHL has launched an M2030 campaign in selected stores of City Mart Supermarkets, marketplace by City Mart, and Ocean Supercenters in Yangon, Mandalay and Naypyitaw. All store locations participating in the campaign have posters to educate shoppers about the importance of malaria elimination. Larger locations are airing an M2030 informational video on in-store TV systems.
Stores participating in the CMHL M2030 campaign are also selling donation cards at checkout registers, enabling customers to give directly to malaria elimination programs in Myanmar. With the support of partners like CMHL and shoppers at City Mart Supermarkets, marketplace by City Mart, and Ocean Supercenters, we can defeat malaria together in Myanmar and across Asia by 2030.